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Planning and Executing Marketing and Sales Strategies

About the Programme

The course is designed to provide the skills for effective marketing and selling, including stimulating business presentations, as well as everything for increasing the chances of discovering, winning and keeping prospects.

A holistic approach would be employed to unveiling strategies for understanding the pulse of your buyer segments, dominate your market and to offer value that makes your product, service or ideas stand out from competition. 

Target Audience

  • Business Development Executives
  • Sales Representatives
  • Managers and Professionals at all levels in the organisation

 Course Content:    






  • Fundamentals of Marketing
  • The Marketing Mix-The 4 ’Ps’


  • The Planning Process
  • The Selling Process
  • The question of Competition
  • Errors in Selling


  • The Customer
  • Success Syndrome Case Study
  • Managing Customer Situations
  • Ways to Sell
  • Maintaining the Relationship
  • Final Note


  • Managing Quality Customer Service
  • The Concepts of Quality Customer Service
  • Understanding Human Behaviour
  • Three keys to the future
  • Total Quality Management
  • Internal Customer Service

  Duration: 3 days


Oluwatosin Abbe, Effective Presentation Skills


“My Skills have been enhanced if not perfected to enable me have fantastic presentations in the future”

Aishatu Hassan , Essentials of Budgeting


“The contents of the manual is rich and the facilitators have excellent presentation skills”

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Contact Information

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 4th Floor, UBA House, Marina, Lagos
  +234 (0)906 000 0804
2nd Floor, NEXIM House Plot 975, Cadastral Zone A0 Central Business district Abuja.
  +234 (09)-2904738 , 09-2904748.