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Social Media: From Engagement to Business Value

About the Programme

This course is specially designed to equip business managers, brand and marketing professionals with a rich understanding of social media, its value to business, and how it can be used to gain competitive advantage in the marketplace.

Target Audience

  • Branding, Marketing, Advertising, Public Relations and Corporate Communications executives

 Course Content:      

The programme has been divided into the following modules.

Modules: Introduction To Social Media

History and Relevance

  • What is Social Media
  • Evolution of social of media
  • Why is it important

Social Media Strategies

  • What is a strategy
  • Social media strategy for business
  • Steps in building an effective social media strategy
  • Case study

Social Media Tools

  • What are social media tools
  • Types of social media tools
  • Case study
  • Practical workshop

Social Media Evaluation/Measurement

  • How to evaluate Social Media
  • Stages of evaluation
  • Measurement tools

  Duration: 1 day


Oluwatosin Abbe, Effective Presentation Skills


“My Skills have been enhanced if not perfected to enable me have fantastic presentations in the future”

Aishatu Hassan , Essentials of Budgeting


“The contents of the manual is rich and the facilitators have excellent presentation skills”

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Contact Information

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 4th Floor, UBA House, Marina, Lagos
  +234 (0)906 000 0804
2nd Floor, NEXIM House Plot 975, Cadastral Zone A0 Central Business district Abuja.
  +234 (09)-2904738 , 09-2904748.