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Strategic Account Management

About the Programme

This program is designed to equip strategic account managers and senior sales professionals with dynamic tools and strategies for understanding customers’ needs and business goals, managing the complex sales cycle, creating strong relationships and sustaining value proposition.

Learn how to earn long-term loyalty from your most valued customers, win sales and secure repeat businesses. This class would help you prioritise different customers and devise your strategy for reaching out to each segment.

Target Audience

  • Ideal for Strategic Account Managers
  • Business Development Managers
  • Sales Managers
  • Customer Relationship Managers and those who drive businesses within the organization.

 Course Content:    






  • What’s a Key Account?
  • Strategic Key Account Planning
  • The Buying Model
  • Building Value
  • Securing Appointments


  • Maintaining Client Engagements
  • Effective Cold Calling and Prospecting
  • Relationship Selling
  • The Art of Negotiation
  • Managing Customers and Gaining Referrals

  Duration: 2 days


Oluwatosin Abbe, Effective Presentation Skills


“My Skills have been enhanced if not perfected to enable me have fantastic presentations in the future”

Aishatu Hassan , Essentials of Budgeting


“The contents of the manual is rich and the facilitators have excellent presentation skills”

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Contact Information

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 4th Floor, UBA House, Marina, Lagos
  +234 (0)906 000 0804
2nd Floor, NEXIM House Plot 975, Cadastral Zone A0 Central Business district Abuja.
  +234 (09)-2904738 , 09-2904748.