E-Branding A-Z
Register for this training course

Is your Brand headed in the right direction?
The programme will feature presentation of global best practices for brand management with complementary case presentations & discussions led by local Industry leaders:

What you will cover:

• Branding Definition
• The Brand Idea
• Research essentials in Branding
• Brand Target Definition
• Brand Positioning
• Brand Strategy
• Marketing communications
• Customer management
• E-Branding
• Experts Panel

How you will Benefit:
Applying the skills & knowledge gained in this course will give you the ability to:

• Have a clear understanding of Branding as a global marketing concept
• Gain insights into how branding principles can be applied to your function for successful returns
• Know how to conceive, define, develop, present and manage your product, service, corporate or even project brands
• Acquire creative principles that are applicable within the peculiar Nigerian Market
• Get hands on experience in branding through class exercises, quiz, discussions and real life situations

Who should attend:
Brand Managers, Product Development Managers, Small Business & Corporate Affairs; also Advertising Account Executives, Branding Consultants, and Entrepreneurs

Duration – 3days
Dates: May 19-21, Sep 22-24
Cost – N150,000. 00 (exclusive of VAT)

For enquiries:
1. Call Anne 0803 402 0520
2. E-mail us for a nomination form at lod@phillipsconsulting.net