Customer Relationship Management Roadmap
Register for this training course

This workshop will impart key strategies aimed at transforming the organisation into a magnet for customers. Participants will come away with a thorough understanding of customer life cycle management and the role of people and IT in CRM with the ultimate goal of attaining customer loyalty.

What you will cover

• Creating a profitable Customer Relationship
• New thinking on Customer Relationship Management
• The key to customer loyalty
• CRM Critical Success Factors
• Customer knowledge
• Customer Care
• Value delivery
• Key Strategies for enhancing customer knowledge and customer care
• Road map for the pragmatic adoption of IT to improve customer relationships
• Techniques for delivering superior value
• Understanding and monitoring customer life stages

Each Participant receives a Personal Profile Analysis Report using the DISC Behavioural Framework

Who Should Attend
Senior Marketing, IT and Customer Service Executives, and those who manage customer relationships

Duration – 3days
Dates: Feb 20-22, June 18-20, Dec 10-12
Cost – N90,000. 00 (exclusive of VAT)


For enquiries:
1. Call Anne 0803 402 0520
2. E-mail us for a nomination form at lod@phillipsconsulting.net