Marketing Financial Services
Register for this training course

More companies are realizing that success in business depends to a large extent on how successful their marketing strategy is. In an environment where choices are many and substitutes reachable, a winning marketing strategy will emerge not by chance but by conscious effort
This programme provides executives with the tools and techniques for putting together marketing strategies that will lead ultimately to superior results. The essence is to demonstrate how to be seen, heard and patronized in a crowded financial market place.

What You Will Cover

• Why you need a strategy
• Understanding consumer needs & values
• Market research and decision making
• Ethics in Financial Services
• Determining your target market, pricing, positioning and promotions.
• Elements of a winning marketing strategy
• Strategies for market penetration
• Performance measurement

Who Should Attend
Mid to Senior level executives in Banking and Financial services, Advertising and Research Agencies. Senior Executives responsible for financial services accounts and with responsibility for increasing the market share of the company’s products /services.

Duration – 2days
Dates: Apr 10-11, Sep 18-19
Cost – N70,000. 00 (exclusive of VAT)


For enquiries:
1. Call Anne 0803 402 0520
2. E-mail us for a nomination form at lod@phillipsconsulting.net