Customer Relationship Management Roadmap

This workshop will impart key strategies aimed at transforming the organisation into a magnet for customers. Participants will come away with a thorough understanding of customer life cycle management and the role of people and information technology in customer relationship management with the ultimate goal of attaining customer loyalty.

What will be covered?

•    Creating a profitable customer relationship
•    New thinking on Customer Relationship Management
•    The key to customer loyalty
•    CRM Critical Success Factors
•    Customer knowledge
•    Customer care
•    Value delivery
•    Key Strategies for enhancing customer knowledge and customer care
•    Road map for the pragmatic adoption of IT to improve customer relationships
•    Techniques for delivering superior value
•    Understanding and monitoring customer life stages

Target Audience

Senior Marketing, IT and Customer Service Executives, and those who manage customer relationships

Duration: 3 days
Lagos: May 10-12, Sept 6-8, Dec 5-7
Abuja: June 14-16, Nov 14-16
Fee: N 135,000