Marketing & Selling Essentials

Knowing how to win and keep customers is one of the single most important business skills that a salesperson needs to learn.

Sales people need to be equipped with effective selling skills because they are often required to make presentations while introducing or selling a product, service or ideas, in order to inform, inspire, persuade, affect decisions or stimulate action. Sales people must display this combination of skills and offer quality service and value that makes a product, service or ideas stand out from competition.

The course provides the opportunity to learn skills that will increase the chances of getting your messages/sales efforts accepted, understood and acted upon. It will also assist participants in their knowledge and experience of creating, winning and keeping customers.

What will be covered?

•    Marketing and Sales Environment
•    Selling and Marketing Strategies
•    Relationship Selling
•    The Buying Process
•    Managing Customer Service
•    Handling Buyer Resistance
•    Understanding Behaviour and Selling Styles
•    Soft Selling
•    Selling and Marketing in the Future

Target Audience

Sales Representatives, Managers and Professionals at all levels in the organisation

Duration: 3 days
Lagos: Apr. 19-21, Aug 2-4, Oct 31st- Nov 2nd
Abuja: May. 3-5, Sept 27 - 29
Fee: N 135,000