Branding A-Z

Is your Brand heading in the right direction?
The need for excellent brand management that would head the organisation in the right direction cannot be over emphasised. This intensive training programme is therefore designed to feature presentation of global best practices for brand management, with complementary case studies and discussions:

What will be covered?

•    Branding Definition
•    The Brand Idea
•    Research essentials in Branding
•    Brand Target Definition
•    Brand Positioning
•    Brand Strategy
•    Marketing communications
•    Customer management
•    E-Branding
•    Experts Panel

How you will benefit:

Applying the skills & knowledge gained in this course will give you the ability to:

•    Have a clear understanding of Branding as a global marketing concept
•    Gain insights into how branding principles can be applied to your function for successful returns
•    Know how to conceive, define, develop, present and manage your product, service, corporate or even project brands
•    Acquire creative principles that are applicable within the peculiar Nigerian Market
•    Get hands on experience in branding through class exercises, quiz, discussions and real life situations

Target Audience:

Brand managers, product development managers, small business & corporate affairs managers, advertising account executives and entrepreneurs

Duration: 3 days
Lagos: July 5-7
Abuja: Apr 13-15, Aug 2-4
Fee: N150, 000